Small Business Packaging Ideas

There’s many things that you need to keep in mind when packaging/shipping your product items to your customers. Since you have already got too much to handle as a small business owner, it doesn’t make sense to spend a lot of time just figuring out the best way to package and ship. So what do you do to make the most out of your small business shipping? How do you package the right way to save money and at the same time maintain your brand? Here’s how:

#1: Reuse

This is one of the most underrated packaging tip, but it’s something you should seriously consider. Ask yourself, can you go ahead and re-use from your own business? If you had some items shipped to you in the recent past, can you reuse those boxes? Do you find bubble wrap in the boxes that can be used? Alternatively, you can visit local businesses in your area and ask them if they’ll let you use their empty boxes. Of course, if you choose to go with UPS for your shipping needs then they’re likely to give you free shipping supplies. Making the most out of these free options will help in cutting packaging costs.

#2: Print Own Labels

If you’ve got a good printer in your office, then use it to print your own labels. You’ll find a number of websites out there that let you create and customize your own labels and get them ready for printing. This will not only save you time but also gas money as you won’t have drive around to a distant location to get them printed. This will require a bit of effort and creativity from your end, but it’s worth it in the end.

#3: Use the Right Type of Box

Always keep in mind that packaging is nothing but an extension of your brand, which is why it needs to offer a real sense of quality. While it’s important to save on the boxes for shipping, it’s also important to consider what your customers will think/feel when they receive and open the box. The type of box you choose also matters. For regular shipping needs, you can use personalized corrugated shipping boxes that will expose your company brand everywhere. It’s recommended that you create multiple depth shipping boxes in multiple sizes.

#4: Make a Positive Impact

Not placing any packaging materials inside the shipping box will save you money, but it may also create a bad, unprofessional impression of your company on the customer’s mind. Why not make a strong, lasting impression by doing a little more? Show that extra care to your customers and let them know their satisfaction matters. Use higher quality packaging materials when you have the choice and use tape that will indefinitely reinforce your packages. This may create a positive impact on your customers, leading to more sales in the future.
Packing & shipping don’t count as the most happening parts of a small business and may not help you save big, but they can still make a considerable difference to the overall success of your company. Just by paying some focused attention to your packaging process, you’ll make a good impression on your customers and save money – while taking your business to the next level.
Source: Small Business Bee