1. Start a Facebook
fan page. With this type of page, your business can have unlimited
likes. It’s also opt-in, so you know every single follower you have is actively
interested in whatever you’re sharing or selling. Keep your posts and promos
authentic, value-added, and aligned with your core goals, and your fans will
respect you for it. Over time, that respect builds into trust. With trust,
positive and purposeful word-of-mouth grows, as does your bottom line.
2. Start a blog. Or write for other magazines or blogs in your field. Writing isn’t easy or for everyone, but it is a great way to get the word out about yourself or your product, and add value to the world and your audience. Win-win for sure. This article you’re reading right now is a perfect example. Genuinely helpful information, with your name and company attached. Simple as that. So is this one, helping you choose which free blog platform is right for you. I use WordPress and love it.
3. Start a YouTube channel. And make funny videos to pimp your product or service. People like to laugh. People watch funny videos. This Geico commercial, perfect example. Hilarious. Tons of views. Mental saturation of brand recognition rising with every set of eyeballs. Marketing achieved. With a little education and effort, you can do this too.
Just like anything else, there will be a learning curve with each of these things. With commitment over time, you will earn the results you’re after. My advice… throw your hat over the fence… start the page, start the blog, start the channel. Tossing it over, forces you to take action. To climb the wall. To do the work. It forces you to tap your courage and try when you would normally stay crippled with fear, overwhelm, or both. My bet… by the time you get over the wall, you really like wearing that hat.
By Melanie Curtis
2. Start a blog. Or write for other magazines or blogs in your field. Writing isn’t easy or for everyone, but it is a great way to get the word out about yourself or your product, and add value to the world and your audience. Win-win for sure. This article you’re reading right now is a perfect example. Genuinely helpful information, with your name and company attached. Simple as that. So is this one, helping you choose which free blog platform is right for you. I use WordPress and love it.
3. Start a YouTube channel. And make funny videos to pimp your product or service. People like to laugh. People watch funny videos. This Geico commercial, perfect example. Hilarious. Tons of views. Mental saturation of brand recognition rising with every set of eyeballs. Marketing achieved. With a little education and effort, you can do this too.
Just like anything else, there will be a learning curve with each of these things. With commitment over time, you will earn the results you’re after. My advice… throw your hat over the fence… start the page, start the blog, start the channel. Tossing it over, forces you to take action. To climb the wall. To do the work. It forces you to tap your courage and try when you would normally stay crippled with fear, overwhelm, or both. My bet… by the time you get over the wall, you really like wearing that hat.
By Melanie Curtis
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