Marketing Ideas

If you want to keep your business growing and have the ability to replace lost customers & clients (we all lose them) you must keep marketing. That doesn't mean spending a lot of money on advertising or other media but it does mean doing something. Make a few minor changes on your website even if it means just moving things around. Offer a printable coupon or discount code number for people who order soon. Also make sure that you are listed correctly in all the free online directories available. Make sure that your website address or QR is printed on all business cards, stationery and literature.

If you just try to wait out any slow periods you may get behind on expenses faster than you expected. Do be like a deer who freezes in a car's headlights and then gets run over; move and create some marketing. There are many networking groups you can visit as a guest and get a minute or so to promote your business, it's worth the hour or so and costs nothing but your time. There is always a way of marketing on a continual basis and most of the ways are free or cost very little. Take a look at what you are doing today and consider some positive changes.

By Barry Thomsen, speaker, business author and business coach/consultant. www.idealetter.com