Don't Blame the Economy

Good and bad economic conditions come and go like a roller coaster and will continue to do so. When the economy, either the country or world, is less than perfect buyers are looking for new ideas. Most people and businesses still have to buy products and services but are more cautious and getting the most value for the money spent. When you can add some additional value to what you are selling you will have an advantage over other competitors. Value added products and services do much better when people feel that money is tight. The rich feel this way all the time (maybe that's how they got rich).

Many of the giant companies today started their business in tough economic times and provides more than the buyer expected or a new concept for an old product. They found that there was less competition at that time because others were hesitant about trying anything new. The opposite is what makes a company grow quickly when there is no one to stop them or hold them back. When the market conditions bounce back (as they always do) the competitors are playing catch-up to the company who has taken the lead and has most of the customers.

When you have a new and possibly great idea or improvement to an existing product or service, don't wait for for the economy, get started now. There's a good chance that you can be way ahead of your competitors before they even realize what happened. Remember that a great general doesn't give out his battle plan before he attacks, he just forges ahead and claims victory!

By Barry Thomsen, business speaker & trainer, international author of 6 books, business coach/advisor. www.idealetter.com