Make It Better

The best way for a business to survive and grow is to make your customer/client experience better - all the time. People will expect more than they received in the past and if you won't give it to them, they will find someone else who will. Here are some ideas for making your customer experience better.

 *Outdo the Golden Rule and give more than you expect.
 *It's little things that will matter, lots of them
 *Get to know customers/clients by names and the way they like to do business
 *Give free information, tips and advice cheerfully
 *Ask for referrals and a testimonial if they are satisfied
 *Give your best customers perks and they don't have to be big things
 *Solve problems quickly and fairly
 *Remember you customer's preferences like colors, price range, how they like their coffee etc.
 *Don't talk down about competitors, just explain your best benefits
 *Keep smiling, even if it hurts

Barry is a speaker, entrepreneur, business coach and published author of 6 business books. www.idealetter.com