Your company vehicles can spread your message at no additional cost. Use professional lettering or magnetic signs with your logo, slogan, phone and website easily visible. It's low cost advertising and will help grow your business in the local area. Here's a few ideas to help get the greatest benefit from this type of advertising.
*Keep it Clean - Don't give the impression that you don't care how your vechiles look.
*Use High Numbers - If you number vehicles don't start with #1, try #22 it makes you look like a bigger business.
*Don't Say Too Much - Use large letters & numbers so people can see easily. You want them to contact you for more information.
*Drive Carefully - Always be aware of how you drive with courtesy and don't irritate other drivers or your advertising will don't the opposite that you want it to.
*Don't Block Other Cars - When you unload or make deliveries let others get out or in easily.
*Park to Be Seen - When not driving leave the vehicle near busy streets so the advertising can be seen by passers-by.
*Don't Speed - Nothing worse than a vehicle with your business name on it getting a ticket by the side of the road. Yes, everyone does look.
Barry is a speaker, business and franchise coach. www.idealetter.com
Monday, February 4, 2013
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