Meet Your Customers

If you do your business using email, by phone, mail or text you may not have met many of your customers personally. Some will say that's the old-fashioned way but the business world is now leaning toward more relationship marketing. There is nothing better for both sides of a transaction than shaking hands, looking each other in the eye and with a smile saying, "Thank You for your business". And yes, women can and should shake hands and extend their hand to a man or other women first. It's a bond between seller and buyer that you can't get any other way than in person. That connection will last longer and build more loyalty than a simple Thank You on the phone, email or text.

But you might say that you can't meet all your customers because they are all over the region, country or world. This is when you make an effort to attend trade shows, conferences, conventions and meetings where they might be. One or two trips a year can pay for itself many times over in developing that business relationship that you can't get any other way. The conventions and trade shows can be for their industry, not yours but you know many of them will be there. You don't need a booth, possibly just a hospitality suite where you can get to know them personally. It's also a great time to find out what they would like to see you change or add in your business. So meet as many customers as possible and start creating that long term relationship loyalty.

Barry is a speaker and trainer at conventions, conferences, trade shows and company meetings. Topics, ideas and bio at www.idealetter.com