Every Business Has Them

Every business has an advantage over it's competitor's that will increase sales, grow profits and create customer and client loyalty. But every business is not using that advantage because the owner or executives have not figured it out yet. They go along "business as usual" and wonder why their growth is slow or non-existent. There is a way to outsmart the your competitors and become the THE ONLY CHOICE in your industry and it's not a low price. Don't just be one of the guys, be the leader.

Step back and look at your business from a customer's point of view. What are they asking for that you don't provide now? What extras do they want that you are not offering? How much quicker can you deliver special order items? What add-on benefits would make customers say "WOW" and buy more? The answer is in your mind if you just search and find it. You can always be better without adding much cost, if any, so take the time and find the answer. Actually you already know the answer, you just have to think it out.

Barry is a convention & conference speaker on The Customer Experience, Relationship Marketing and Ways to grow your business. www.idealetter.com