First Time Customers

The most important people who come in contact with your business are first time customers and clients. When you consider all the work and expense it took to make that first contact you will realize how special these people and how well they should be treated. It could be the beginning of a long term relationship that will provide your business with continual profits and growth in good times and bad. Never underestimate the power of what new customers can do for you and the future of your business.

You must remember that first time customers and clients will be very aware of how they are treated, the products and services they receive plus the friendliness of everyone they meet. Extra effort should be made by the owner, manager and all the staff to make new business customers feel wanted, appreciated and welcome to your business. Your staff should be trained to assist them eagerly because they may not know the procedures that other regular customers know. New customers are what make good companies great and grow when treated well and appreciated.

Barry is a "Customer Experience" trainer & speaker www.idealetter.com