Online Shopping Experience One way to have profitable sales without having customer dissatisfaction is having an exciting online shopping experience. Companies can have exciting videos and a robust interface that interacts with customers, instead of just peddling goods. With lower overhead, companies can limit the problems customers face in-store. They can go one step beyond: replicate an exciting in-store shopping and putting that online.
Zappos Zeta store does so by:
- Stocking nearly every article of apparel customers would want
- An extremely easy-to-use browsing process and return policy
- A fun-brand name, important to many cost-conscious and disgruntled shoppers
Benefits
- Disgruntled shoppers and other receptive segments buy the same products in another channel
- Brand improvements, as customers receive a better experience online
- Boosts in profitable sales online
Source: greenbook.org
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