Confuse the Internet shopper

 They can't compare prices if they can't confirm who made it. One retailer with a store and online site said, "We got tired of customers walking into our store and asking us to match the Internet price. So now we make it harder to find the tags. Someone yesterday was talking about the same subject -- said he goes to great lengths to hide the manufacturers' names on the product descriptions." Once a potential customer is in your retail store make their customer experience so good that price becomes secondary. Remember that price only comes into play when everything  else is equal.

Barry is a speaker on maketing your business. www.idealetter.com