New Idea - What Next?

When you have a new idea that has developed into a product or service that you think will change the world, step back analyze your market first. Innovation is wonderful but will it provide the ROI that you need and expect? Ask these questions before jumping in with both feet. A little advance consideration can save a lot of problems later. Here are a few things to think about first.

* Is it an original idea?
* Is there a broad need for it?
* Will buyers understand it?
* Who will buy it?
* Is the price affordable?
* Can you afford the marketing cost?
* Can you handle a big demand for it?
* Will you offer a guarantee?
* Who will manufacture it?
* What are your profit goals?
* What if it doesn't sell?
* Can competitors copy it easily?

Barry is a marketing speaker and consultant. www.idealetter.com