Competitors Never Quit

Being a strong core company will be your best defense against money-hungry competitors out there. They will always strike where the resistance is weakest and you should do the same. An offensive move by a competitor should bring out the best in you and your business strategy. Keep looking for ways to improve your basic business and never accept status quo for very long. Customers and clients are always looking for the best value for the money they are spending.

Things can change quickly in any market and if you're not a part of it you can be left behind. Your basic business needs to keep up with the changing times and technology to stay profitable. So, if you're in the mousetrap business, don't go off trying to sell luxury doghouses and assume no one will build a better mousetrap. By the time you find out that it has happened, you'll have to play catch-up. Trying to  catch-up is more difficult and less profitable than being the leader or at least in the top three. Stay on top of your industry and watch your competitors at all times, your customers are.

Barry is a professional business speaker who will travel the world and speak to your group on The Customer Experience. www.idealetter.com