Without marketing your business or organization won't grow and may not even last. Most entrepreneurs andexecutives already know that and have someone or a department dedicated to marketing. The ideas and concepts they come up with may be working to some extent but is it enough? Every time your business introduces an innovation in it's target market, the competition either matches it or betters it. That's a fact of life for business and why you need new marketing ideas on an ongoing basis.
The inside marketing person or people can't always come up with the golden idea every time and when it's needed so you may need to look outside the company on occaision. Marketing consultants can see things that you may not see from "inside your box" and from a different perspective. Give them the vision you are trying to create or target customer profile and you may be surprised at what they can offer. They are already outside the box so nothing is limited. If they do well use them for a while then change consultants before they become stale. Outside marketing help can give your business the boost it needs to remain a leader.
Barry is a marketing speaker and consultant by-the-hour, no contracts. www.idealetter.com
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