Don't be a "Me Too" Business

Many new business owners try to piggy-back on a successful concept in the market with the hopes of making big profits. Clients and customers will just see this as a "me too" attempt to capitalize on another company's idea. It is better to make your business different or unique in some way and provide a little better product or service that will be unique to only your business. And don't just think that a lower price will do the trick because people will look at the value not just the price. If it's a "me too" that you're trying to sell, most people will usually go back to the First to Market company. Be unique, be different and you will have a much better chance in your market.

Barry is a marketing consultant & speaker.  www.idealetter.com