A Sale - Really?

We have all seen these sales for merchandise or services that never seem to end. Or they finally end and the next a new sale starts right away on the same items. When you see this happening would you ever buy between the announced sales which may only be a day or two? This tells you that this business has nothing or not much to offer other than a sale price, where is the value for the buyer. The sale price is really the regular price and everyone knows it. It's like buying a pizza without a coupon: there's always a coupon and if you don't have one just ask before you order.

Sales are great for building revenue and luring new customers  to your business but make it a real sale, not a fake lower price. When you try to fool the buyer it will come back to haunt you eventually, you can't win with that strategy. Have 3 or 4 sales a year and announce a definite end to it or while suppies last. This way the buyers know they can't wait or there won't be a new sale next week. You want people to know that your sale is special, not an everyday occurance and they can just wait for the next one. Be honest with your customers because they will find out anyway.

Barry is a business and marketing speaker who has 6 published books on business. www.idealetter.com