Tuesday, December 17, 2013

You Target Market

We all have an idea of who are best type of customer is and sometimes we get too comfortable and stop looking for new ones. There are several way to increase sales, growth and find new target customers for more sales. The first one is to see what else you can market and sell to the customers you already have. There may be related products and services that you can present to your current customer/client base that will increase sales. If you are not sure what those are just ask customers what they would consider buying if you offered them.

Another way is to start looking for other target customers that you were not sure would be interested in your products and services. These could be related industries that you can reach by possibly changing what you offer a little. You can also hire a marketing coach or consultant to help you find these new customers. They work with many clients and have ideas that you may not think of yourself. However you do it, you must keep trying to expand your target market so your company can grow.

Barry is a speaker, author and business consultant that helps businesses by-the-hour, no contracts.  www.idealetter.com

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