Bringing prospects from your target market is one key to increasing sales and acquiring new loyal customers. Here are some ideas to make it successful.
*Make it free - no cost to attend
*Keep the time limit under 2 hours or people will lose interest
*Make it educational - not a sales pitch
*Try to get trainers and speakers from outside sources
*Send a formal invitation about 3 weeks in advance
*Make follow-up calls to any who have not responded
*Allow invited people to bring others with them
*Have an open door policy for anyone else who wants to attend
*Ofeer to pick up anyone over 25 miles away
*Ofeer a light refreshment but nothing too heavy
*Be sure a restroom is nearby
*Select your carefully from your customer want list
*Give them something when they leave, literature, small gift etc
*Try to set a follow up date or appointment
*Have a question & answer session at the end
*Thank each one personally for coming
Barry is a business coach/consultant by the hour and speaker at conventions
Saturday, December 28, 2013
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