Thursday, December 5, 2013

No Holiday Sales?

As we get closer to the holidays that seem to take over everyone's lives at this time of year, do not forget that your business must survive and stay on track. Not every business benefits from holidays sales and if yours does not use the time to plan for the post-holiday business period. There are some products and services that will start to pick up sales in January and February and you need to be ready. Just because you don't see competitor's promotions doesn't mean they are not silently planning for the near future.

The main thing to remember is not to waste the time and just give up because your business does not particpate in holiday sales. Be ready for the New Year and plan  something new and innovative that will catch your competitors off guard (before they do it to you). Some of the best new ideas come when business is slow and you can concentrate on the future of your business. Don't take too long of a holiday vacation and you will be ready for customers and clients next month.

Barry is a business coach and consultant by the hour only, no contracts. www.idealetter.com

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