I recently heard about a new type of business that fills a need for insurance companies. This new business searches the internet, newspapers, radio, TV and all social media sites for people that their insurance company client wants information about. These are people who are receiving long term diability payments and the insurance company wants to make sure they are still disabled. The search business tries to find stories and photos of these people doing things that they should not be able to do in their condition. If they are no longer disabled they should not be receiving the insurance payments.
These search companies have discovered "disabled" people who have photos posted of finishing a marathon, skydiving, playing hockey and other sports events that they should not be able to do. This saves the insurance company millions once they confront the insured. There are many opportunities out there for needs unfilled and all a smart entrepreneur has to do is come up with a solution that has not been offered. Many of these ideas are simple and overlooked so you don't have to be a PhD to think of them. Simple ideas sometimes solve long time problems and make a new business a real success.
Barry is a marketing and customer service speaker and author. www.idealetter.com
Wednesday, November 6, 2013
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