Customers Want to Trust You

When someone decides to buy from your business or use your services they usually feel some trust that you will provide the best value you can for the money they are paying. That trust can increase or decrease based on what they receive and how satisfied they are after the transaction. If that trust decreases because of a shortfall on the value They Perceived you will probably not hear from them again. Plus you will not get any referrals from them either.

Trust is always slow to get, especially in business, but it can be lost quickly as a result of a dumb act or situation. A new client or customer will be watching very closely to how you treat them and serve their needs. They are the most vulnerable when trust comes into the picture. You job is to make it easy for them to trust your business by making every sutuation a positive one. Trust from customers may be the most important thing that can build your business.

 Barry is a marketing speaker & author. www.idealetter.com