Try to find what is lacking in your industry or what concern is not being addressed and use that to attract customers and clients. Being an innovator will get you more new business and respect from your peers. Here are a few things to consider to create more interest and growth in your business:
*Bigger and better selection than competitors
*Outstanding customer service (not just good)
*Easy special orders and requests
*Constantly adding more value to purchases
*Your USP (Unique Selling Proposition) is superior to others
*Faster delivery or availability at no additional cost
*Loyalty rewards for regular patrons ( Never use "For new customers only")
*Customer/client education and training
*Longer business hours - 24/7 online
*Several ways to order or purchase
*Several ways to pay
*Your front line people are experts
*State-of-the-art marketing and promotion
*Painless exchanges, returns, repairs and adjustments
*Going that extra mile - always
Barry is a business/customer experience speaker available at www.idealetter.com
Saturday, August 3, 2013
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