- “People in (reader’s hometown) find this extraordinary.” Localization is very effective.
- “What are you doing Friday?” It asks a question, is directed at the reader and is timely.
- “5 things your competitor is doing you want to avoid.” Specific and uses a touch of fear.
- “5 simple things you must do to increase your success.” Make is easy, specific and offer gains.
- “I bet you didn’t think I knew this about you.” A hint of mystery, personal, hard to ignore.
- “Try these 3 things and let me know how it works for you.” Call to action, ask a response.
- “Let’s heat up sales like this June weather.” Timely, offers incentive.
- “Second chance…you may have deleted this previously.” Gives them pause to think.
- “I saw this online and wanted to share it with you.” Personal, helpful, and “share” is a great subject line word.
- “I found this for you.” Direct, short, to the point, and personalized.
- “Your tips for June are enclosed.” Timely and only a “once a month” email worth opening.
- “I think you’ll appreciate this.” “Appreciate” is a versatile word people can attach their own meaning to.
- “Create your own fireworks this 4th of July.” Timely, relevant, clever.
- “What’s inside can make you feel better quickly.” Offers benefit easily.
- “15 awesome email subject lines.” Hey it worked, right?
By Kevin Woodcock
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