Watch your main competitors all the time to see what new ideas they are offering the marketplace. They are not going to tell you in advance so you need to find out on your own. They are watching you and trying to counter the way you do business so they can appeal to your customers and prospects and TAKE THEM AWAY from you. They are just as aggresive in business as you are and want to grow in the same target market that you do. The only way to to stay on top is to know what's going on even before it happens.
The best way to find out competitor's plans and current information is be on their mailing list, visit their website and be a customer in there store or office if they have one. You will see first hand just like everyone else their way of doing business and how they treat customers, clients and prospects. By knowing any of their changes early or when they are introduced you can plan your own strategy to better, faster, newer or innovative. Never ignore competitors because they are not ignoring you. The more you know about your current market the more you can plan plan your growth and success.
Barry is a business speaker available anywhere safe in the world and has 6 published books on business available everywhere.
Sunday, September 9, 2012
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