Yes, treat customers like you treat you dog or other pet. Many of us treat our pets better than we treat relatives, friends and associates. That animal becomes so loyal that they would never think of not being happy to see you or do whatever you ask. When they haven't seen you for a few hours and you come home again they are so excited they can barely control themselves. You have 100% of their loyalty even if are angry on occaision or yell at them.
Wouldn't you like your customers and clients for feel like your pet does? That never ending loyalty to you and your business for a long period of time. To get that loyalty you must go way over the top with outstanding service that will WOW them. You must make them realize that no one else will do what you do for them and you do it with a smile. Find what none of your competitors will offer or do for customers then find a way to provide it. And one more thing, you have to do it ALL the time.
Barry is a meeting speaker on business service and marketing plus a business coach who solves problems for clients. www.idealetter.com
Saturday, September 22, 2012
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