Your Line Extension

If you want to increase sales and profits without massive, expensive advertising, look to your current customers and offer them more. Once everyone has seen your "One Trick Pony" there's not much more to entice them. But you can add products and services that compliment your already popular products.

These new products and services will keep your business fresh in your customer's mind. They will want to visit your location or website often to see what's new. Don't offer all your new ideas at one time but stagger their introductions so customers will have a reason to keep coming back. Line extensions will benefit both the customer and your business and show that you always striving to improve. It's another win-win situation.