Reasons to Buy

When using print, radio or video advertising you need to give your prospect reasons why they should buy your product or services. The reasons should be benefits for them, not features of the product. People want to know "What's in it for me." Revlon once said "Our product says lipstick, but we're selling hope" What's more important to a customer--, our tire has an extra row of 1/2 inch tread or our tire is safer for your family in ice and snow? A tour company isn't selling plane tickets and hotel reservations, they're selling a vacation. What will they get out of your product, not what's in it. Sell the dream, the idea, the benefits, the results and maybe you'll sell a lot more.