Selling to Seniors

The over-60 group is a rapidly growing sector of the public and they spend money like everyone else. If you can offer special products and services to this demographic group there can be good profts and get their loyalty. Many are retired or thinking about it and have all their kids grown up and on their own. Their home may be paid off or close to it and most other bills taken care of or small balances left. They have more disposable cash than when they were younger but are still cautious about how they spend it. Here's a few ideas you can consider when selling to your senior population.

 *Offer free shopping helpers or a concierge
 *Have an internet site that's easy to use
 *Don't treat them like senior citizens (just special customers)
 *Offer publications or inserts for their age group
 *Offer free delivery services with a minimum purchase
 *Set up regular order delivery on items they buy often
 *Offer morning & afternoon events for them
 *Hire seniors part-time and give them discounts
 *Supply special home & car products for seniors
 *Have a friendship matching service for the older age groups
 *Offer groups trips for those with similiar interests
 *Start a senior activities newsletter and distribute free
 *Offer health food products and samples
 *Train your staff the correct way to service seniors
 *Offer free training on all high-tech products
 *Give gift cards to senior assn or retirement homes
 *Always have some senior discount and publicize it
 *Treat seniors like special customers (because they are)

Barry is a marketing and customer experience speaker  www.idealetter.com