Networking Does Take Time

Many of us belong to or attend networking groups either regularly or occaisionally. These groups and meetings can help generate referral business we need to grow our enterprises. But don't expect it to happen immediately after attending one meeting. It takes time for other members or attendees to understand you and your business and feel comfortable giving you a referral. In some cases it's better for you to make the first move and give others a referral or do business with them yourself. Sure people will get a first impression of you but it's the lasting impression that will build your business.

Get to know people at networking meetings or get-togethers and learn about their business and what type of customer/client that they are looking for. Then in return they will want to know about you, your business and your needs. Spend some time listening and learning, not just exchanging business cards and move on to the next person.  That's why we attend most meetings of a group we like because you can't make that great connection in just one or two meetings. There are too many people you don't know and usually a few new ones every meeting. Take the time meet and learn about them and you can always set an after meeting one-on-one with those you feel would be a good match for referrals.

There are many types of networking groups in every town or metro area and you should attend (at least twice) most of them before settling down with a select few. The ones I don't like charge a high dues and usually give little back for what you pay them. I don't think any group should have a yearly member fee over $100.00 if even that high. I also don't like groups who say you must give referrals to only those in the group and no one else. What if you don't like or feel comfortable with the roofer in the group and want to refer to someone else. You should be able to send your referrals to a business person who has gained your trust and you respect.  There are great networking grougs everywhere but don't expect immediate results.

Barry is a speaker on Building Business Relationships, international business author and business consultant who helps owners and managers increase sales, customers and profits.  www.idealetter.com