Ready for Your Grand Opening?

When opening a new business and you have done all the pre-open work the special day is Grand Opening Day(s). This is when you make your target market and the community aware that you are ready to do business and provide outstanding products and services. But be sure you are ready and most of the pre-opening problems and glitches are taken care of before hosting guests and potential customers. Remember the old "first impression" experience, well it goes for businesses too. You don't want to be making excuses on your first day of business. Here are a few other ideas:

 *Select the date well in advance
 *Be sure the date will give you enough time to be completely ready
 *Have a seperate budget for the Grand Opening
 *Have a ribbon cutting ceremony (get a celebrity?)
 *Invite the mayor, govenor and legislators
 *Ask suppliers for signs and displays
 *Have all staff & extra temps on hand
 *Try to get a radio remote for the day
 *Give away samples and prizes
 *Have a few free refreshments
 *Alert the police of a possible big crowd
 *Hire an entertainer for the kids
 *Ofeer free blood pressure tests (health co's will do it)
 *Advertise all over social media and ask friends to share
 *Dress one level above your guests
 *Get enough sleep the night before

Barry is a marketing consultant and professional speaker.  www.idealetter.com