New Customers Only ???

We all hear those commercials and ads that offer super special deals for different products and services but only for new customers. All of the regular loyal customers have to hear this and get NOTHING? Is this company saying we don't care about loyalty and just want new customers? If you have been a regular customer or client don't you think you should get the best deal over any new customer? Maybe it's time to change where we purchase since we get no respect.

Does being a loyal customer not mean anything anymore in business? Are you being penalized for not changing where you buy things? This is what many large businesses are doing to their customers and thay don't care if you know about it. A small business can take those customers and reward the loyalty they show. The cost of getting a new customer is always much more than the cost of providing excellent Customer Satisfaction so why is big business doing it? Show your loyal customers that you care about them and give them the best offers or AT LEAST the same as any new ones are getting.

Barr is a speaker, international author and business coach. www.idealetter.com