Smile It's Free !

One of the best marketing tools (and cheapest) that you have is right in front of your face... your smile. It should be used on a regular basis to make customers & clients relax and enjoy doing business with you. Even when things don't go as expected, a smile can make it easier to resolve. Your sincere smile can show a customer that you really care and want to serve them well. It's an international gesture that everyone in any language knows.

Everyone in your business should practice and use their smile all the time. For some it's just natural and others have to work at it but using a smile can make a big difference. When everyone is smiling a little more loyalty will be created with customers who will feel better giving you repeat business. The power of a smile can help close many sales and make employees feel better doing their job.

Barry is a business and convention speaker.  www.idealetter.com