Trade Shows and Expos are great ways to reach a targeted audience and meet prospect's managers and executives face to face. Many times you will get to talk to people you can't even get on the phone or by email. This is why you need to have your absolute best staff in the booth when they arrive. You may only have one to three minutes to present your offer and try to set up future meetings. If one of your lower staff doesn't have the correct answers the prospect may just walk on and you have lost the opportunity.
It is best to use a person in your booth who knows all about your industry, products (old and new). Even if you have to hire someone you know to just work the show for you. The knowledge and confidence they will bring to your booth will be well worth any cost and returns in future orders. If you are spending the high cost of having a booth in a trade show, don't skimp on the staff who are there to present your brand and secure new customers and clients.
Barry is a speaker, author and business consultant. www.idealetter.com
Saturday, March 28, 2015
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